Through its first kids digital retail agreement, U.K. online download store Coolroom will offer more than 650 episodes from Canadian animation company Nelvana Enterprises at www.coolroom.com. Consumers with Windows XP or Vista PCs will also be able to view Coolroom via the Microsoft Media Center, or on TV screens using a wireless home network with digital media adaptors such as Microsoft’s Xbox 360 and Intel Viiv enabled devices.
‘Nelvana Enterprises is committed to being a leader in the emerging digital direct-to-consumer universe,’ says Doug Murphy, president of Nelvana Enterprises. ‘Coolroom provides an innovative, industry-leading platform for us to reach our audience in new and exciting ways.’
Nelvana titles will be available to own or rent starting at around $1 per episode download. the wide selection of offerings will include such classic brands Babar, Franklin and Rupert.
