Adina Pitt has been named VP of content acquisitions and co-productions for Cartoon Network and Boomerang. Reporting to Robert Sorcher, chief content officer for Cartoon Network, she will be responsible for identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product that fit the Cartoon Network and Boomerang brands for exposure on all platforms. She’ll continue to oversee those programs once they have been acquired and positioned at each of the networks.
Based in New York, Pitt will also serve as a liaison with international Cartoon Network and Boomerang channels to coordinate global acquisition contracts, and will represent the U.S. networks at all major programming markets including MIPTV, MIPCOM and NATPE.
Previously, Pitt served as VP of acquisitions for Nickelodeon and MTVN Kids and Family Group. There, she developed acquisition strategies for Nickelodeon, Nicktoons, Nick Jr, Nick at Nite, The N and Noggin. In addition, she oversaw channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, and competitive inventories, both domestically and globally. She joined Nickelodeon in 1998 as a coordinator of acquisitions after working in film programming acquisitions at HBO.
