WowWee Group Ltd., the Optimal Group company behind the popular Robosapian consumer robot, has been granted worldwide rights to market the CG-animated FOX Sports Robot that appears during NFL games on FOX. The licensing agreement with Twentieth Century Fox Licensing and Merchandising will see WowWee develop and market robotic figures and electronic accessories based on the digital mascot for a retail launch in 2009.
In 2007, FOX Sports and Twentieth Century Fox Licensing and Merchandising launched a licensing program around the FOX Sports Robot. The first initiatives included an on-air “Name the Robot” promotion and an Emmy-nominated CG show opener for FOX’s Super Bowl XLII broadcast.
The WowWee group of companies maintains operations in Hong Kong, La Jolla, Calif. and Montreal, Quebec. The company has sold more than 5 million units of its Robosapien, the world’s first commercially available biomorphic robot. Interested parties can go to www.WowWee.com to check out the latest product line, which now features the RS Tri-Bot robot, a three-wheeled personality-packed companion launching this summer.
