AOL announced the launch of BigDownload.com, a new content and service site for the PC gaming audience. The first joint project between AOL Games and Weblogs Inc. (www.weblogsinc.com), the site provides free downloads, game demos, game reviews, trailers, industry news and other content powered by Weblogs’ flagship gaming brand, Joystiq.com.
“AOL Games is adding to our network of gaming sites by bringing a one-stop online destination to computer gaming enthusiasts,” says John Benyamine, senior product mnager for AOL Games and BigDownload.com. “In addition to serving this niche fan base, BigDownload.com provides advertisers an opportunity to reach gaming enthusiasts directly and a chance to create interesting and exclusive campaigns surrounding content.’
“Unlike competing sites, BigDownload.com offers fast and free file downloads with no required sign-up process, subscription fees or lengthy queues,” adds Barbara Dybwad, senior producer for Weblogs Inc. “Our staff of writers eats, breathes and sleeps PC gaming so they can bring readers a deeper level of analysis. They’re also committed to a diverse range of original and community features, exemplifying BigDownload.com as a participatory media where the audience is encouraged to be a part of the site.’
BigDownload.com also offers a File Tracker feature that lets users easily keep tabs on their downloaded games. The editorial componentsupplies users with industry news and analysis, as well as original features including in-depth reviews, interviews, live event coverage and more. The new site is expected to help AOL Games continue to grow at an impressive rate. The service reports a 61% increase in page views, and a 32% rise in unique visitors over last year. AOL Games also runs popular gaming site GameDaily.com.
