MTV Networks Int’l has promoted Jules Borkent to senior VP of global acquisitions and international programming for Nickelodeon. In the newly created position will see Borkent lead global acquisition and programming strategies, adding acquisition responsibilities for Nickelodeon Networks in the U.S. to his plate. He will work in close partnership with Nickelodeon U.S. and worldwide channels across development, production and program financing.
Borkent will create global programming strategies for Nickelodeon’s key on-air brands, including such animated favorites as SpongeBob SquarePants, Avatar: The Last Airbender and Dora the Explorer. He will also oversee operations for Nickelodeon Int’l, driving administrative, financial, global adaptation and budget management efforts. Borkent relocates to New York from London and will report to Steve Grieder, senior VP of Nickelodeon Int’l and Pete Danielsen, exe VP of programming for MTV Networks Kids & Family.
Borkent joined Nickelodeon Europe in 1998, serving most recently as VP of programming for Nickelodeon Int’l. During his tenure, he has been responsible for a number of various pan-regional programming initiatives and productions, as well as such recent acquisitions as H20 from ZDF Enterprises, Growing Up Creepie from Taffy Entertainment and Rory the Racing Car Driver from Target.
