MySpace Music has made its biggest push for a single artist to date, taking its efforts to hype the new album from Eminem online, with live events and an animated appearance on TV.
The animated push involved sequences in which Eminem interacted with Fox series Family Guy characters during last night’s season finale episodes, according to Variety.
The segments advertised an opportunity on the MySpace Music site for fans to win tickets to an Eminem concert set for Tuesday in Detroit.
Family Guy was chosen for the TV promos because the animated series’ broadcast demo fits the target for Eminem. It’s also one of the more popular series on MySpace, which also is a Fox property.
