Warner Bros. is jumping into the business of creating apps for Apple’s iPhone and iPod Touch with both feet.
The studio is working with developers on a wide variety of applications related to the studio’s movies. TV, videogame, comic book and other entertainment properties, according to Variety.
The studio has so far developed about 15 apps and plans to have 40 out by the end of the year.
“We’ve established ourselves in the physical world; now we’re trying to do the same in the digital world,” said Stephanie Bohn, director of worldwide marketing for Warner Digital Distribution.
Other studios also are picking up their development of iPhone apps, with Sony releasing one for Angels & Demons and Paramount supporting its property Star Trek and creating a game for classic franchise Top Gun.
Bohn says Warner Bros. intends to become a leader in the iPhone app market, doing everything from developing apps, working with Apple on approval and distribution and marketing.
Warner Bros. most recently released a number of apps related to Terminator Salvation, including a graphic novel app that sold for $3.99.
