France Televisions, in an effort to win back young viewers lured to cable, will dedicate its afternoon programming on France 4 to animation series aimed at tweens and teens, according to Variety.
“Our goal is to change our editorial line completely and deliver a more consistent offer to young viewers,” Julien Borde, VP in charge on youth programming at France Televisions, announced at the Annecy International Animation Market.
France Televisions also announced the acquisition of several animated series that would air outside its new F4 block.
First is Gaston, based on the popular Belgian comic book by Andre Franquin. The 78 x 7 minute series will air on France 3 in the fall and is a co-production of Normaal Animation and Marsu Productions.
Another comic book adaptation, The Daltons, based on the series by Maurice De Bevere, is being co-produced by France 3 and Xilam Animation. It has been picked up by Canal Plus, which will air it in spring 2010, with France 3 showing it the following autumn.
