A national survey by GfK Roper has found PBS KIDS is the top educational media brand for children.
The poll asked more than 1,000 randomly chosen adults in the United States to compare such top brands as Leapfrog, Nick, Playhouse Disney, Noggin, Discovery Kids, National Geographic Kids, YahooKids and others, finding the highest level of confidence in PBS.
Among the results, 73% agreed that PBS serves all children, regardless of their circumstances; 73% indicated that the network provides ‘a trusted and safe place for children to watch television’; and 70% say that PBS serves as a ‘safe haven for children.’ Overall, Americans noted they are much more satisfied with programming for children ages 2-8 on PBS compared with offerings on commercial broadcast and cable television.
“The American public has spoken and declared PBS the best choice in children’s media,” said Lesli Rotenberg, SVP Children’s Media, PBS.
‘The results of this study confirm the success of our approach ‘ using media to open new worlds for all children, regardless of their family’s income or background, and help them realize their potential,’ said Lesli Rotenberg, SVP Children’s Media, PBS.
PBS KIDS’ lineup of programs includes Super WHY!, Sid the Science Kid, Martha Speaks, Curious George, Between the Lions, WordWorld, Cyberchase and Maya & Miguel.
