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Sherlock Holmes Steps in to Sponsor Family Guy Special

Warner Bros. has stepped in to fill the void left by Microsoft’s decision to drop its exclusive sponsorship of the Fox TV special Family Guy Presents: Seth and Alex’s Almost Live Comedy Show.

The studio will use the Nov. 8 show and Family Guy‘s strong male demographic appeal to promote its upcoming feature film Sherlock Holmes. The film, due out Christmas Day, stars Robert Downey Jr. as Holmes, Jude Law at Dr. Watson and is directed by Guy Ritchie.

The special, which features Family Guy co-creator Seth MacFarlane and actress-producer Alex Borstein putting on an old-fashioned variety show with cutting edge humor, was to have been sponsored exclusively by Microsoft. But the software giant pulled out due to concerns the humor in the show goes too far.

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