By now audiences are used to donning the glasses for 3-D animated features at the movies ‘ an experience Discovery and ESPN are going to try bringing into the home.
The two cable giants announced Tuesday that they will each launch 3-D networks in the coming year. ESPN plans to introduce 3-D this summer, while Discovery is teaming up with Sony and IMAX to launch in 2011, according to The Hollywood Reporter.
ESPN says it will kick off ESPN 3D with the South Africa vs. Mexico match in the 2010 FIFA World Cup, and will broadcast at least 85 live sporting events in 3D in its first year. The channel will be dark when not broadcasting events.
Discovery’s network, which does not officially have a name but could be called simply 3-D TV according to a logo created by the network, will air 3-D material 24/7 when it launches.
Both channels will require special equipment such as a 3-D ready TV or a set top box, as well as 3-D glasses.
With Disney owning ESPN, the reception of its 3D venture could have an impact on how soon viewers may be able to watch at home 3D versions of Disney animated features and new animated 3D content.
