DreamWorks Animation is teaming up with Samsung and Technicolor to promote the rapid adoption of stereoscopic 3D televisions and Blu-ray players in the United States.
According to Variety, DreamWorks Animation is bundling an exclusively stereo 3D Blu-ray version of Monsters vs. Aliens with various Samsung 3D-ready components. Technicolor is doing the authoring and mastering on the disc, which DreamWorks claims is the first stereo 3D Blu-ray movie.
DreamWorks Animation president Jeffrey Katzenberg told the trade paper that the 3D version of the movie would not be sold except as part of a Samsung technology bundle.
The announcement came as Samsung unveiled a new line of 3D-ready TVs and Blu-ray players at the Consumer Electronics Show in Las Vegas. The company’s offerings include chips that will convert 2D images to 3D
Samsung president Tim Baxter projected that 3D televisions will account for about 10 percent of units sold in the United States in 2010.
Also announcing 3D-ready TVs for the U.S. market was LG Electronics, which said its first sets would be available in May and cost about $200 to $300 more than comparable normal televisions.
