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WB, Segal Aim to Adapt Bleach

Warner Bros. is negotiating a deal with VIZ Media to obtain the feature film rights to the popular manga and anime series Bleach, according to The Hollywood Reporter.

Peter Segal, whose credits include Tommy Boy and Get Smart, is talking with the studio about producing the film with his Callahan Filmworks partner Micheal Ewing, but not directing, the trade reports.

The franchise began as a manga created by writer and artist Tite Kubo in 2001. It has been turned into a popular anime series that has aired in the United States on Cartoon Network.

Bleach is about a teenage boy who can see ghosts and ends up trading places with a Soul Reaper tasked with fighting evil and escorting the souls of the dead.

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