Atlantyca Entertainment has signed a first-of-its-kind distribution deal with China’s CCTV Animation to distribute an English-language version of the series Monkey King in Europe.
The deal, the first such agreement between CCTV and a European distributor, is the result of a major push by Atlantyca to form ties with the Chinese animation industry that included the opening of an office in Beijing.
The 52 x 22 min. Monkey King series combines 2D and 3D technology and is based on the Chinese classic novel Journey to the West. Developed and produced by CCTV, it features such key characters Monkey King, Six Ear Monkey, Jade Rabbit, Ginseng Fruit, Elder Monkey King and Elder White Deer.
‘We are thrilled to be one of the first European distributors to represent programming from China and look forward to using this agreement as the foundation for a new bridge for commerce between China and Italy,’ said Atlantyca CEO Claudia Mazzucco.
‘It is exciting to be working with Atlantyca Entertainment as we continue to close the gap and cross the bridge between our continents. This is a journey to share our beloved children’s programming with the Western world and look forward to working with them on a number of other properties in the very near future,’ said CCTV Animation general manager Wang Ying.
