Chorion has appointed Dream Theatre Private Ltd. to represent its properties Mr. Men and Little Miss and Noddy on the Indian subcontinent.
Based in Mumbai, India, Dream Theatre has exclusive licensing and merchandising rights to the properties in India, Pakistan, Bangladesh and Sri Lanka.
Dream Theatre plans to introduce Noddy apparel, home furnishing, personal care, school bags, home video and other categories. It will also concentrate on licensing deals and merchandising promotions for the Mr. Men and Little Miss classic characters.
‘Chorion is excited that Dream Theatre is representing our Noddy and Mr. Men and Little Miss properties in India,’ says Melissa Tinker, Chorion’s senior VP of licensing, Asia Pacific.
