Three long-time collaborators have decided to set up shop and open in Los Angeles a new visual effects shop for commercials called Cause an Effect.
The founders are Nick Piper, who will serve as creative director; visual effects artist Tim Rudgard, and Vendetta Post co-founder Sandy Beladino.
Piper has developed his skills as a digital artist over nearly 20 years in creative roles at MPC (London), Novocom and a52, creating award-winning effects for Pepsi, Reebok and Budweiser, as well as music videos for Michael Jackson, Madonna, Lenny Kravitz and other artists.
Rudgard is an award-winning Flame artist and visual-effects supervisor. In his 13-year career he has focused primarily on commercials and promo work for clients such as BBC Worldwide Network, Deutsche Well Network and other media channels. Rudgard also honed his feature film skills on Lord of the Rings: Return of the King, which garnered an Oscar for Best Visual Effects.
Beladino’s Vendetta Post, founded in 2002, offers high-end post-production management, as well as a home to Cause An Effect.
‘There’s a wealth of experience and talent behind this company,’ said Beladino. ‘Nick’s background both as Flame artist and as a commercial effects director makes him an extraordinarily knowledgeable creative director. If I were anywhere near the age of retirement I’d postpone it just to work with Nick again.’
‘The Cause an Effect team fits together incredibly well,’ says Piper. ‘We all like to work hard and we all like to have fun doing it. From concept thumbnails to final delivery, I’m excited to show our clients a fresh approach to visual effects.’
Cause an Effect is currently creating visual effects for a :30 TV spot Piper is directing for Japanese agency Hakuhodo to launch the new Nissan Elgrand luxury vehicle in Japan.
Photo: Founders Nick Piper (L) and Tim Rudgard (R)
