Disney Kicks Off ‘World Princess Week’ with New LEGO Special

As part of The Walt Disney Company’s sweeping World Princess Week celebrations (August 25-31), Disney+ has launched a new animated special following the regal characters in a new dimension of storytelling: LEGO Disney Princess: Villains Unite.

Synopsis: After Ariel, Moana, Tiana, Rapunzel and Snow White thwarted Gaston’s plan to take over all of their kingdoms, he calls upon Ursula, Jafar and the Evil Queen to help take the Princesses down once and for all. The Princesses learn about Gaston’s scheme and recruit a few friends of their own with the help of Magic Mirror: Aurora, Belle and Cinderella! Together, the Princesses team up for an ultimate showdown of good versus evil.

LEGO Disney Princess: Villains Unite features the voices of Anika Noni Rose as Tiana, Jodi Benson as Ariel, Mandy Moore as Rapunzel, Auli’i Cravalho as Moana, Katie Von Till as Snow White, Julie Nathanson as Belle, Jennifer Hale as Cinderella, Kate Higgins as Aurora, Richard White as Gaston, Jonathan Freeman as Jafar, Debra Wilson as Ursula, Susanne Blakeslee as Evil Queen and Henri Lubatti as Sir Hiss.

Plus, three new Disney+ Perks will add magic to the celebration. Starting today, eligible subscribers can enter a series of limited-time flash sweepstakes for the chance to win enchanting prizes like a Snow White vinyl record prize pack, a Disney Princess toy bundle and the complete five-book Meant To Be series box set. For more details, visit disneyplus.com/perks.

Disney is celebrating World Princess Week with an all-new musical brand spot, a concert performance at Disneyland Park from the voices behind some of Walt Disney Animation Studios’ most beloved princesses, a ride-along video featuring a Disney Legend, and much more. Plus, new product launches and exclusive, one-of-a-kind content. World Princess Week is part of the multi-year “Create Your World” campaign, Disney’s ongoing commitment to give kids the opportunity and tools to use their imaginations, try new things, believe in themselves and discover their own brand of princess magic that lies within them.

“For over a century, Disney has enchanted audiences across generations with timeless stories that ignite the imagination, and Disney princesses remain an enduring part of our storytelling — inspiring kids and fans of all ages to go beyond dreaming big, to doing big things. We created this special musical brand spot in celebration of World Princess Week, the countless Disney Princess fans around the world, and the limitless power of their imaginations,” said Mallory Wang, Vice President of Brand Marketing at The Walt Disney Company.

On August 29 on YouTube — and later on Disney+ — fans of all ages will have the chance to enjoy a magical performance during Disney Princess Concert: Celebrating 70 Years of Disneyland featuring admired Disney Princess voice talent including Auli‘i Cravalho, the voice of the title character in Moana (2016) and Moana 2 (2024); as well as Disney Legends Jodi Benson, the voice of Ariel in The Little Mermaid (1989); Paige O’Hara, the voice of Belle in Beauty and the Beast (1991); and Anika Noni Rose, the voice of Tiana in The Princess and the Frog (2009). These stars come together for a performance of select Disney Princess music filmed in front of the Sleeping Beauty Castle at The Happiest Place on Earth, with hosts Ginnifer Goodwin, the voice of Judy Hopps in Zootopia (2016) and the upcoming Zootopia 2 as well as Snow White in ABC’s Once Upon a Time; and Susan Egan, the voice of Megara in Hercules (1997) and the original Belle in Beauty and the Beast on Broadway.

In an all-new YouTube video, Exclusive Journey on The Little Mermaid – Ariel’s Undersea Adventure with Jodi Benson & Lauren Paley, creator and princess fan Lauren Paley interviews Jodi Benson during a ride through The Little Mermaid – Ariel’s Undersea Adventure at the Disneyland Resort, reminiscing on the impact Ariel and the Disney princesses have made on fans around the world. The video will be available on August 27 on the Disney YouTube channel.

Launching today on the NatGeoKids YouTube channel, families are invited to go behind-the-scenes at Disney’s Animal Kingdom Park and learn from animal specialists about the real-life species that inspired some of the lovable sidekicks of Disney princesses, including tigers like Rajah from Aladdin; a Kunekune pig like Pua from Moana; a spiny mouse like Jaq and Gus from Cinderella (1950); and chameleons like Pascal from Tangled (2010). The video is filled with exploration, animation and popup quizzes for the whole family. Additional content will continue to roll out throughout the year, including a princess-themed episode of Storytellers Spotlight on ABC and Hulu.

World Princess Week will extend across many categories:

• Consumer products
  • New Jakks Pacific Majestic Dresses
  • Style Collection “Pampered Pup” set
  • Princess bracelets from Little Words Project
  • DIFF Eyewear designs
  • Reimagined Pandora Disney Princess rings
  • Disney Store Disney Princess & Sidekicks Squishmallows Box Set, Cakeworthy apparel collection and Once Upon a Story Doll Adventure Calendar
  • Themed books, special Little Golden Books set and Anika Noni Rose’s debut picture book,Tiana’s Perfect Plan
  • Mattel’s Pet Palace and Disney Princess Animal Friend Carriages
  • LEGO Princess Castle & Royal Pets set

• Music
  • 15th anniversary Tangled collector’s edition zoetrope vinyl
  • Disney’s Moana Live-to-Film Concert North American Tour

• Princess Wishes granted for more than 100 kids around the world, creating special experiences including attending the Disney Princess Concert Taping, Disneyland Resort’s “Princess for a Day,” Disney Cruise journeys and more.