Today, the LEGO Group and multi-award-winning studio Aardman (Wallace &a Gromit) have announced a new partnership, to help inspire young “builders” and encourage creative storytelling using stop motion inspired by the LEGO brick.
The brands are teaming up to set kids a creative challenge using the LEGO Play app, where they can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in a new Aardman story.
An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called “Boop” (made in Aardman’s identifiable clay sculpting style) finds themself transported to a world of LEGO bricks. In that world, Boop meets LEGO minifigures, who they befriend — but where their story goes is something the LEGO Group and Aardman are inviting young creatives to decide by asking them to help finish the story.
You can watch the animated short here: lego.com/aardman-boop.
“To work with the iconic Aardman Animations is incredibly exciting, and we’re thrilled to see our two brands inspiring kids in this way for the first time,” said Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group. “We hope young builders find this a unique opportunity and, together with Aardman, we’re excited to explore more opportunities to collaborate together in the future.”
Sarah Cox, Chief Creative Director of Aardman, commented, “It is safe to say that at Aardman we are all huge fans of the LEGO Group — so to get to collaborate with our dream partners has been a complete joy. Our partnership has been one of mutual respect, openness and a shared commitment to creativity and play which unites the brick and the clay.”
Aardman has produced the one-minute animated short staring Boop, and five mini stop-motion challenge films including Build Your Own Boop, set to release monthly, encouraging young builders to get creating on the LEGO Play app.
In addition, director Magda Osinska will be hosting a video workshop to inspire young creators and filmmakers. The workshop will be hosted on LEGO.com and will be supported by video tutorials from fan creators and influencers.
LEGO Play is a kid-safe, creative app where users can share their own creations with friends, watch videos, play games and unleash their creative super-powers. Creative kids wanting to share their animations as part of this challenge on LEGO Play will need to join LEGO Insiders Club, which is a membership club for young builders where they can access exclusive content, create and personalize their own avatar and save and share their best builds.
LEGO Play is currently available in 76 countries and 25 languages across the Apple App Store and Google Play Stores.
Fans of LEGO sets and Aardman will be able to build and model the Wallace & Gromit characters entirely in bricks for the first time with the newly announced LEGO Ideas Wallace & Gromit set. Launch timings to be confirmed for 2026; for more information, visit ideas.lego.com.
