Millimage’s ‘Molang’ Celebrates 10th Anniversary at BLE

Millimages, one of Europe’s oldest independent animation studios and IP developers, lands at Brand Licensing Europe celebrating 10 years of the globally popular brand Molang. During BLE (Oct. 7-9 in London), Millimages, located at booth A138, will have a strong focus on the retail segment for the flagship property.

Since 2015, Molang has brought its trademark kindness and positivity in the licensing industry, touching the hearts of ‘kidults’ across the globe. Now, Millimages Commercial Director Alexandra Algard-Mikanowski and her team will be showcasing the successful Heathside Trading collection which comprises plush toys, bag charms and collectibles (which particularly appeal to Gen Zers and Millennials), key categories driving sales and engagement.

In July 2025, Millimages finalized a deal with U.K. retailer HMV in to celebrate Molang’s anniversary. From August through to October, HMV store windows across the country will feature Molang displays celebrating 10 years of kindness.

Beyond toys, the brand will spotlight its pan European stationary deals with Blueprint and CYP, reinforcing Molang’s reach in ‘back-to-school’ and gifting categories. On the apparel front, new capsule collections developed with Fashion UK and Sahinler continue to bring Molang’s gentle transgenerational universe to fabric.

“Ten years is an incredible milestone as the Molang universe continues to expand,” said Algard-Mikanowski. “Molang as a character transcends all cultural and social barriers, touches hearts, and has allowed us to establish some wonderful and trusted global partnerships. We really looking forward to showcasing Molang’s new licensed products and connecting even further with new retailers as the Molang brand continues to cement itself as a must-have license.”

About Molang: Kind and affectionate Molang has a unique, instantly recognizable style. Molang is all about empathy, softness, tenderness and joy. Molang has no nationality, is ageless and gender-neutral. Molang cares for everyone and everything. Everybody loves Molang. Molang loves everybody.

The iconic character of Millimages’ studios, Molang celebrates 10 years of success in 2025!

Born from the encounter of two very different women, Marie Caroline Villand and Hye Ji Yoon, the adorable Franco-Korean character is the star of an animated TV series that now has six seasons, a digital first spin-off and an international licensing brand. A true viral phenomenon, Molang stands for unfailing kindness and has over 10 million fans on social networks, dazzling with pop culture parodies on Instagram, dances on TikTok and gaming videos on YouTube.