Cloudco Entertainment, the company behind enduring brands such as the Care Bears and Madballs, has announced two key appointments to accelerate its growth and the presence of its brands globally. Cloudco notes these appointments mark a significant step in its commitment to strengthening its team and ensuring the continued growth and cultural relevance of its brands worldwide.
Claudio Ludovisi has been named Chief Growth Officer (CGO). Since May, he has served as Chief Growth Advisor, working across Cloudco’s businesses to analyze and implement initiatives that keep the company growing as both a powerhouse business and a creative force. In his new full-time position, he will build on that momentum by bringing even sharper focus to brand strategy, marketing, and fan engagement. Reporting to Cloudco’s President, Sean Gorman, Ludovisi will be connecting the dots across creative, marketing, and sales to ensure Cloudco continues to operate as a best-in-class industry leader on all fronts.
Bringing over 25 years of experience in entertainment, licensing, education and consumer products companies such as NBC, Warner Bros. and Disney ABC, Ludovisi’s driving passion is making business a force for good, leveraging organizational purpose to drive fan engagement and profitable growth.
“Claudio has a unique ability to zoom out and see the big picture while also rolling up his sleeves to ignite growth where it counts,” says Sean Gorman, President of Cloudco Entertainment. “He’s equal parts strategist, connector, and catalyst, and his passion for the Care Bears and our portfolio of brands is infectious. Bringing him in-house as CGO means we’re doubling down on innovation, collaboration, and building a company that’s as culturally relevant as it is commercially strong.”
In addition, Bethan Garton has been promoted to Retail Development Director, International. Since joining as Senior Retail Manager, EMEA, Garton has driven double-digit business growth by reimagining what the brand’s retail presence looks like across diverse markets. In her new role, she will lead the strategic development of Cloudco’s retail presence across international markets, focusing on enhancing in-store experiences, advancing omnichannel innovation, and shaping tailored growth strategies with key accounts and DTR partners worldwide.
Cloudco is also expanding Bethan’s team with the addition of a Retail Development Coordinator and further hires, underscoring the company’s investment in scaling its international retail capabilities.
“Bethan combines sharp retail expertise with a rare ability to spark excitement and collaboration,” says Charlotte Payne, Vice President of International Licensing at Cloudco Entertainment. “Not only is she growing numbers; she’s opening doors, deepening partnerships, and building a retail ecosystem that truly brings Cloudco’s brands and Care Bears to life for consumers.”


