![Sherry Gunther Shugerman [c/o Heeboo]](https://www.animationmagazine.net/wordpress/wp-content/uploads/Heeboo_Sherry-Gunther-Shugerman.jpg "Heeboo_Sherry Gunther Shugerman")
Heeboo, a next-generation entertainment studio built to connect creators, fans and capital around original IP, announced the appointment of Sherry Gunther Shugerman as Co-Chief Executive Officer. “I’m excited to join Heeboo at such a pivotal time for the industry,” she shared in the announcement. “The way stories are created, distributed, and owned is changing. Heeboo’s vision to empower fans, creators and investors through a shared ecosystem of ownership and participation is exactly what the entertainment world needs next.”
Gunther Shugerman, a two-time Emmy Award-winning producer and media executive, has played a foundational role in shaping iconic animated television series, including The Simpsons, Family Guy, Rugrats, Dexter’s Laboratory and The Powerpuff Girls. She has held senior leadership positions across the industry, including at 20th Century Fox, Warner Bros., Hanna-Barbera and Nickelodeon, and was part of the core team that helped launch Cartoon Network.
Beyond the studio system, Gunther Shugerman is a serial entrepreneur, having founded multiple successful kids’ media and consumer brands, such as ZooKazoo and The Beatrix Girls. Most recently, she produced Zack Snyder’s Twilight of the Gods, an adult animated series for Netflix.
In her new role as Co-CEO of Heeboo, Gunther Shugerman will oversee the studio’s continued growth as it expands its slate of original IPs in digital-first entertainment. She will work alongside Andrew Pelekis, Co-CEO, to accelerate Heeboo’s mission of building a new model for how franchises are created, financed and owned.
“Sherry’s track record of building and scaling global franchises is unmatched,” said Pelekis. “Her experience leading some of the most beloved animated series and her entrepreneurial drive make her the perfect partner to help guide Heeboo into its next phase. She understands not only how to build great stories, but how to turn them into enduring cultural brands.”
Launched by the team behind Claynosaurz, Heeboo is pioneering a digital-first, fan-powered model for franchise development. The company’s approach combines storytelling, tokenized ownership and community engagement to build IPs that are validated by audiences before they reach mass distribution.
With flagship projects like Claynosaurz, Heeboo is demonstrating how modern franchises can grow organically through social media, fan participation and scalable digital infrastructure. The company asserts that Gunther Shugerman’s addition to the leadership team strengthens Heeboo’s position at the intersection of entertainment, technology and culture.
