Miraculous Corp — the joint venture between Mediawan and ZAG — today announced its new exclusive global master toy partnership with industry-leading toy company Jazwares for its Miraculous franchise, including the worldwide phenomenon Miraculous: Tales of Ladybug & Cat Noir.
“Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling, and unmistakable Parisian style,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp. “Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise — its most ambitious chapter yet.”
The new partnership comes as the globally popular animated franchise enters its second decade with an ambitious content expansion. Season 7 of Miraculous: Tales of Ladybug & Cat Noir is in production for a 2026 launch, followed in 2027 by Miraculous: Stellar Force, the first of several planned spin-off series introducing new characters and bold new worlds. In addition, a global theatrical feature is in development, with John Cohen (Despicable Me, The Angry Birds Movie) producing and Matt Roller (Rick and Morty, Community) writing.
Under the terms of the multi-year agreement, Jazwares will develop a fully expanded toy ecosystem across action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets and seasonal items, ushering in a new era of Miraculous consumer products that support this extensive new content slate. The first product line is slated to debut at retail worldwide in Spring 2027.
“At Jazwares, we create toy universes that connect deeply with audiences — from imaginative play to premium collectibles — and Miraculous provides the perfect canvas to expand that world. Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation and epic adventure,” said Jeremy Padawer, Chief Brand Officer at Jazwares.
A Berkshire Hathaway company, Jazwares has built breakout global successes in the toy market such as the collectible plush sensation Squishmallows, which has topped Circana’s plush sales charts. (jazwares.com)
