In celebration of Disney’s Zootopia 2 launching on Wednesday, November 26, Snapchat is inviting fans to enter the animated world right from home. With seven all-new AR Lenses based on characters from the movie, fans can meet the newest Zootopia denizens, including Gary De’Snake, Nibbles and Dr. Fuzzby, as well as catch up with beloved characters Judy Hopps, Nick Wilde and Flash.
“Zootopia 2 is all about connection, humor and heart, and bringing that to life beyond the screen with Snapchat has been such a joy,” said Shelly Monahan, Director of Digital Marketing for The Walt Disney Studios. “Together, we’ve created new and unexpected ways for fans to interact with their favorite characters and share those moments with friends and family.”
Snapchat will also be transformed on-screen in Zootopia 2 as “Snapcat,” the detective crew’s go-to social media platform. For example, fans will see Clawhauser take a selfie with an AR Lens at the Gazelle concert.
This is all part of Disney and Snapchat’s new co-marketing campaign that brings the world of Zootopia to life, both on and off the app. The campaign features the characters Judy Hopps, Nick Wilde and Clawhauser, as well as the Snapchat community, using the app to connect with friends and “Say it in a Snap.”
“Disney continues to set the bar for world-building and storytelling, and we’re thrilled to collaborate on such an innovative 360 campaign for Zootopia 2,” said Laurel Duquette, Head of Media + Entertainment, Snap Inc. “Together, we’ve created experiences that blur the line between animation and reality — from AR and digital to real-world activations and in-film integrations. This partnership shows how Snap’s technology can extend stories far beyond the screen, inviting fans to step directly into the world of Zootopia in new, imaginative ways.”
Snapchat has over 943 million monthly active users and 477 million daily active users. The app reaches over 75% of 13- to 34-year-olds in more than 25 countries. In the U.S., more than 50% of Snapchatters are 25 and older. Globally, nearly 1 in 4 Snapchatters are 35 or older. Every day, Snapchatters use AR Lenses more than 8 billion times, and more than 350 million Snapchatters engage with AR experiences daily.
According to a recent study from Snap and Samba TV, Snapchat campaigns promoting new movie releases drove an average 79% incremental lift in ticket sale conversions Snapchat campaigns promoting streaming and linear programming delivered an average 32% lift in viewership, with standout performance from formats including Lenses, Story Ads and Reminder Ads.
