Following two successful years of festive collaborations with Shaun the Sheep, Barbour is once again partnering with Aardman for its 2025 Christmas commercial, this time starring the much loved duo Wallace & Gromit.
Accompanying this year’s ad, Barbour has created a limited-edition run of Re-loved Wallace & Gromit inspired wax jackets, with all proceeds going to Oxfam.
Produced by Aardman (aardman.com) in its signature stop-motion style, this year’s festive film was crafted in the Bristol, U.K. studio. The spot transports viewers to Wallace and Gromit’s home, where Barbour products are seamlessly weaved into the animation.
The ad introduces viewers to Wallace’s latest contraption: the Gift-o-matic. Wrapped in Barbour’s festive Winterberry tartan (exclusive and limited for this season), the Gift-o-matic robot is designed to make festive gift giving effortless — the machine can gift, wrap, unwrap and even pull a celebratory cracker, with explosive results.
“Wallace and Gromit have always embodied warmth, eccentricity, and quintessential British charm, which makes them a wonderful fit for Barbour’s Christmas storytelling,” said the iconic duo’s creator, Nick Park. “The Gift-o-matic is a classic Wallace invention — brilliant but with a few hiccups — and we’re delighted to share this playful, festive tale with audiences this year, in hope that the love, craft, warmth and humor bring big smiles this Christmas.”
Paul Wilkinson, Barbour Group Deputy Managing Director, added, “We are excited to be continuing our partnership with Aardman for another year; a brand, like Barbour, that is renowned for its heritage, nostalgia, craftmanship and meticulous detail. This year’s film brings a light-hearted charm to Barbour’s Original and Authentic Tartans including the Classic Tartan Scarf and the exclusive, reimagined Winterberry Tartan wrapping Wallace’s ingenious Gift-o-matic. Whilst rooted in our British heritage, the story’s themes of generosity and togetherness resonate far beyond the U.K., reflecting the universal spirit of the season.”
As a follow on from Barbour’s Re-loved partnership with Glastonbury and Oxfam, this year’s Re-loved jackets will be totally unique, repaired with tartan patches and incorporate inspiration from Wallace & Gromit, making them truly collectable items. A selection of the jackets will be sold in different Oxfam stores, with the remaining being sold at an online auction and all of the money raised from the jackets sold going to help Oxfam’s lifesaving work.
Learn more about the new Christmas collaboration and see Barbour’s seasonal collection here.
