Hasbro’s girls’ lifestyle brand, My Little Pony, is headed for the big screen with an animated holiday special scheduled play weekend matinees in theaters across the country during the month of October. The Screenvision digital network will present My Little Pony: A Very Minty Christmas Oct. 1-23 via the through an initiative between the Hasbro Properties Group (HPG) and Kidtoon Films.
The 44-minute film will focus on Pony character Minty as she embarks on an adventure to save Christmas for all of her friends. Young moviegoers will receive a My Little Pony party hat and favor during pre-show Pony Parties. Following the theatrical engagement, Hasbro and Paramount Home Entertainment will release the production on DVD on Oct. 25 for the suggested price of $16.99.
Having occupied stable space on store shelves for more than 20 years, The My Little Pony brand continues to grow on a national and global basis, according to Bryony Bouyer, senior VP for the Hasbro Properties Group. “Our relationship with Kidtoon Films extends the pony experience for girls as their favorite friends come to life in theatres,” he adds.
My Little Pony: A Very Minty Christmas is one of the new movies in Kidtoon Films’ G-rated matinee movie series. Past releases include Tonka: Tough Truck Adventures and Candy Land: The Great Lollipop Adventure, both based on long-standing Hasbro properties.
Tokyopop’s Jr. Cine-Manga will release a Very Minty Christmas comic book this fall. Books, CDs and toys based on the special are also on the way from various licensees.
For a list of theatres showing My Little Pony: A Very Minty Christmas weekends in October, visit www.kidtoonfilms.com.
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