REAL D has announced that Columbia Pictures’ animated feature Monster House will screen in stereoscopic 3D in 200 venues as it opens in North America on Friday. The company previously supplied the 3D experience for Disney’s Chicken Little, but has since doubled its coverage by introducing its 3D cinema format to 39 exhibitors worldwide. Monster House will be exhibited in 3D on more than 215 as is also plays in conventional 2D projection.
Among the new exhibitors adopting the REAL D format for the presentation of Monster House are majors Cinemark USA andCarmike Cinemas, which have eache equipped 17 theaters for 3D projection. In addition, UltraStar Cinemas is on board with five theaters and Emagine Theatres clocks in with two. 2. REAL D also reports that several of its exhibition partners, including National Amusements, Regal Entertainment Group and Rave Motion Pictures Theaters, have installed additional screens for the Monster House debut.
Directed by Gil Kenan, Monster House is produced by Robert Zemeckis and Steven Spielberg. The movie, which has neighborhood kids investigating a a creepy house, is the second film to be released in REAL D, and the second to employ Sony Pictures Imageworks’ Performance Capture technique based on motion-capture technology. The first Performance Capture production was Warner Bros.’ The Polar Express, which was directed by Zemeckis. The filmmaker is now employing the technology on the upcoming feature Beowulf.
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