Nickelodeon and National Amusements will bring Nick. Jr. shows to theaters in the U.S. this summer with a preschool movie program dubbed ‘Nick Jr. at the Movies,” Kicking off on July 31 in 36 theaters nationwide, the lineup will include episodes of the animated hits Dora the Explorer, The Backyardigans, The Wonder Pets! and Go, Diego, Go!‘all reformatted for large-screen projection. Young viewers will also enjoy sing-along music videos and interstitials from Nickelodeon’s preschool brands.
‘With the introduction of ‘Nick Jr. at the Movies,’ families will have even more entertainment choices at our theatres, yet another step toward the goal of transforming our theatres into community entertainment destinations,’ comments Shari Redstone, president of National Amusements.
‘We’ve found from talking to families that they are looking for fun opportunities to get out of the house and enjoy age-appropriate moviegoing experiences with their kids,’ adds Howard Smith, exec VP of Nickelodeon Recreation. ‘We’ve formatted some of the best Nick Jr. adventures for the big screen so kids and their caregivers can experience their favorite characters in a whole new venue.’
Nick Jr. at the Movies will run in National Amusement theaters in 12 states, including California, Connecticut, Iowa, Kentucky, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania, Rhode Island and Virginia. The 50-minute programs will run Thursday and Saturday mornings at 10 a.m., each featuring two episodes of hit Nick Jr. shows. Eight different programs will be introduced in 2008 with more coming in 2009. Tickets are $6.00 per person. For more information, including a schedule of shows, go to www.nationalamusements.com.
