Aardman Animations has joined forces with YouTube to debut Aardman’s Darkside, a new Internet video channel that will offer a selection of some of the company’s more surreal comedies and shorts including Rex the Runt, The Adventures of Jeffrey, A Town Called Panic and Angry Kid.
Patrick Walker, YouTube’s director of video partnerships for Europe, the Middle East and Africa, comments, ‘We are proud to see one of the largest independent animation studios embracing the YouTube platform and using our powerful VideoID technology to protect its content. The community tools on YouTube will also give Aardman valuable feedback from around the world, helping them determine what to upload next based on user demand.’
Launched earlier this year, Aardman’s first YouTube venture, The Aardman Channel (www.youtube.com/aardman) offers such family favorites as Wallace and Gromit: Cracking Contraptions, Creature Comforts and Morph. Aardman also has programming available on iTunes, Hulu, Joost, Atom Films and a number of online and mobile platforms.
