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Brand Jumps Into I Hop

I Hop, a live-action and animation hybrid film, has scored a release date of March 4, 2011, and has cast comic actor Russell Brand in the role of the Easter Bunny.

The Universal film, produced by Illumination Entertainment, is about a slacker who hits the Easter Bunny with his car and has to take over the injured rabbit’s annual holiday task, according to Variety.

Production on the film is due to start in the fall, with Tim Hill of Alvin and the Chipmunks directing.

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