DreamWorks Animation is bringing back veteran home video executive Kelley Avery to fill the new post of worldwide head of franchise strategy and development.
Avery will be responsible for developing global plans for the studio’s franchises that include everything from new products to all forms of distribution, including home entertainment.
Avery worked as head of DreamWorks’ home video department for eight years before leaving in for Paramount in 2006. She previously had the same job at Disney for 12 years.
The studio has been steadily looking to expand its franchises, developing sequels, TV specials, musicals and other spin-offs for its Shrek, Madagascar and Kung Fu Panda properties.
“With our increased slate of films and our new franchise initiatives, the time is right to bring in an executive of Kelley’s considerable talent and experience to help us develop these properties and drive new revenue opportunities across numerous platforms,” said DreamWorks Animation CEO Jeffrey Katzenberg.
