Planet Color by Todd Parr is set to win over the Internet with happy thoughts, thanks to a partnership between the author, marketing partner SupperTime Entertainment and digital creative agency Animax Entertainment.
Adapting the children’s brand, whose goal is to have ‘fun with color while being kind to the earth and each other,’ Animax is developing a range of games that will be part of a wholesome, multimedia playground for children that is expected to go live in late 2009 or early 2010.
‘We see this as an opportunity to leverage our experience building product-connected virtual worlds for leading brands to create something truly unique,’ says Animax CEO Corey Torrence. ‘We believe that this innovation combined with Todd’s recognized artwork will spell success in an increasingly hot online market for young kids.’
The brand will be supported by a broad range of Planet Color licensees, including Chronicle Books for coloring and activity books, flash cards and stationery; Jen’s Ideas for apparel; Four Peas for backpacks and school bags; and Sara’s Prints for sleepwear.
