Activision to Develop Shrek 3 Game

With Activision’s Shrek 2 ranking among 2004’s top children’s video games, the company is set to begin work on a sequel to coincide with DreamWorks Animation’s upcoming Shrek 3, which is scheduled for release in summer 2007.

Ron Doornink, CEO of Activision Publishing, Inc., comments, “Shrek has proven to be one of the most popular children’s video game properties worldwide and we expect to continue building on the success of the franchise with the release of our upcoming game, Shrek SuperSlam, and future games.

In addition to the Shrek franchise, Activision holds the exclusive rights to publish games based on DreamWorks’ CG feature Shark Tale, as well as the forthcoming Madagascar (May 27, 2005) and Over the Hedge (2006).

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