The highly anticipated latest installment in the Madden NFL line of video games put a lot of summer movies to shame by selling more than two million copies in its first week, according to estimates provided by publisher Electronic Arts. Madden NFL 07, which went next-gen on Xbox 360, is selling 12% higher than last year’s release, making it the best performing entry in the franchise’s 17-year history.
“We put a ton of innovation into Madden NFL 07 from new game modes and controls to NFL Superstar Hall of Fame,” says Todd Sitrin, EA’s VP of marketing. “Consumers are the most meaningful judge of game quality and based on sales and the record-setting online activity, our toughest critics think Madden NFL has delivered another great game experience.”
Microsoft reports that Madden players are breaking records for online play using the live function of the Xbox 360 console. Within five days of the launch, players logged more than two million hours of online game play and unlocked more than 600,000 achievements.
Developed in Orlando, Florida by EA Tiburon, Madden NFL 07 has surpassed EA’s own NCAA Football 07 as 2006’s top-selling video game for Xbox 360, Xbox, PlayStation 2 and PSP. To date, Madden NFL titles have collectively sold more than 53 million units. More information on the latest release is available at madden07.com.
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