As it fights to maintain its prominence in the handheld market, Nintendo today unveiled its newest gaming-on-the-go device, a Game Boy system so small, you may forget it’s in your pocket. Thinner than a cell phone, the sporty, silver metal Game Boy Micro measures 4 inches wide, 2 inches tall and 0.7 inches deep, and weighs a mere 2.8 ounces, yet offers the same processing power and plays the same games as Game Boy Advance SP models.
The stylish device also features a removable face plate, giving owners the option to buy replacements to customize the look of their systems with new colors and designs. And while that will appeal to some consumers, most gamers will be more curious about the quality of the 2-inch backlit screen, which Nintendo is calling "the best Game Boy screen ever." For the first time, users can adjust the brightness of the screen to adapt to indoor lights or outdoor sunshine.
“We’re making the gorgeous Game Boy Micro for image-conscious folks who love video games, the ones who want the look of their system to be as cool as the games they play on it,” notes George Harrison, Nintendo of America’s senior VP of marketing and corporate communications. “Because of its diminutive size and industrial-hip look, Game Boy Micro immediately identifies the person playing it as a trendsetter with discriminating style.”
Nintendo says the Game Boy Micro is not a successor to the Game Boy Advance, but merely the latest evolution in the system’s image. Set to hit retail this fall, the device comes with a built-in, rechargeable lithium-ion battery and supports standard headphones.
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