Alias today introduced Alias Creative Bridge, a services program designed to help senior business managers and marketing professionals use design and engineering data in their efforts to develop branded materials in significantly less time and on increasingly tighter budgets.
Creative Bridge is designed to reduce production costs and speed time to market by streamlining the content creation pipeline and allowing companies to quickly iterate, adapt and re-purpose design and engineering assets. The program also aims to help marketing efforts cost-effectively operate outside of physical limitations through 3D art assets and compel consumers with new types of interactive digital experiences.
Services included under Creative Bridge range from the initial design and planning stage to the implementation stage, in which Alias professionals function as a seamless resource for CAD file preparation, virtual model assembly, data repair and optimization, and ad/creative agency liaison.
Alias services offered to support the deployment of a Creative Bridge pipeline include training, workflow consulting/pipeline design, virtual asset management and program management.
"In today’s competitive marketing environment, forward-thinking companies should strive to attain an intuitive visualization pipeline to help tell their story, taking 3D design and engineering assets to compelling sales and marketing tools" comments Ashim Bose, director of transportation projects and services for Alias’ global customer services. "Digital marketing efforts represent a means to drive even deeper levels of customer engagement, as they often operate outside of the physical limitations of photography, film, hand illustration, and 2D software."
The custom professional assistance offered through the Creative Bridge program is part of a broad suite of services available through Alias’ global customer services division. Others include custom training, support, engineering, production services and pipeline optimization targeted to both entertainment and design customers. More information is available at www.alias.com.
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