Massive Software, a leading developer of autonomous-agent 3D animation systems, has established a certified network of worldwide channel partners that includes top visual effects and technology companies. Recently used in such films as Happy Feet, Charlotte’s Web, King Kong and The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, Massive and Massive Ready-to-Run Agents allow scenes and stunts to be achieved with virtual characters controlled by procedural animation and artificial intelligence.
Massive’s roster of channel partners include On the Go Technologies, RFX Inc., PacifiCAD, Cinesys and 3VIS in North America, Escape Studios in the U.K.,
Weltenbauer in Germany, Megafront in Sweden and Crescent Video, Storm FX, Rahul Commerce and Jadason Technology in the Asia-Pacific region. The channel partners represent the company with animation and effects studios in their respective regions. London’s Escape Studios, for example, has helped put Massive products in place at such leading vfx shops as The Mill, Framestore CFC, Rushes and Double Negative.
“We are thrilled to be working with such a powerhouse team of channel partners,” says Massive CEO Diane Holland. “Strong channel partnerships are essential to Massive’s growth, and are central to our business strategy going forward. Massive has already been adopted by many of the world’s leading feature film vfx facilities, and we look forward to working through our partners to reach an even broader range of clientele.”
Agents are 3D characters that have a fuzzy logic AI “brain” and the natural senses of sight, sound and touch, enabling them to interpret and react autonomously to the world around them. They can be just about any type of character, including humanoids, animals, insects and inanimate objects such as vehicles.
Designed by programmer Stephen Regelous to fill Peter Jackson’s Lord of the Rings films with thousands of digital extras, Massive received a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences in 2004. For information on the company and its products, go to www.massivesoftware.com.
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