Canadian animation network TELETOON has teamed with General Mills’ Fruity Cheerios cereal brand to launch GO!, a three-month, cross-platform initiative aimed at providing kids with a fun way to learn about healthy food choices, exercise and activity. The campaign debuted on Sept. 4 and will continue through Dec. 3, incorporating both on-air and online components.
Kids can visit the GO! microsite at teletoon.com to take part in interactive surveys and quizzes. In addition to learning fun facts about the human body and the value of exercise and healthy eating, visitors to the site will be offered suggestions for healthy living activities such as active play and food preparation. Each Monday, a new multiple-choice question will be posted online with the final results shown on-air in specially branded promotional spots throughout the following week.
The GO! microsite will prominently feature three characters, one for each month of the promotion. A specially designed character comprised entirely of Fruity Cheerios ‘O’s will later be joined by two additional mascots, each formed from summer and winter sports equipment.
