Big Idea Inc., an Entertainment Rights group company, is celebrating the 15th anniversary of its animated VeggieTales franchise this year by expanding its licensing and merchandising campaign. Launching at the upcoming Licensing Show in New York City, the program will be led by a commemorative DVD release of the seminal CG adventure Where’s God When I’m S-Scared?, new licensed product and an all-new VeggieTales live show that will hit stages this summer.
Big Idea and Genius Ent. will release the 15th Anniversary edition of Where’s God When I’m S-Scared? on Aug. 9. Available in time for Halloween, the first-ever VeggieTales animated video title will feature two stories that help kids learn valuable lessons about handling their fears. Kids will also be able to see their favorite garden-variety heroes in person as the God Made You Special live tour travels to more than 40 cities throughout the U.S. and Canada during September and November of this year.
Other new initiatives include two new books from Random House: LarryBoy and the Fib from Outer Space Little Golden Book and Lyle the Kindly Viking Little Golden Treasure; New VeggieTales toys, collectibles and puzzles from Blue Box, Pint Sized Prods. and Talicor; toddler- and youth-sized The Pirates Who Don’t Do Anything and Christmas-themed t-shirts from Crossroads Apparel; and a line of themed ornaments and other holiday products from Dicksons. For more information on VeggieTales and other Big Idea properties, go to www.bigidea.com.
