Anne Globe has been appointed DreamWorks Animation’s new head of worldwide marketing and consumer products. She takes over the post previously held by Terry Press, a longtime member of the DreamWorks executive team, who has announced plans to step down. Press will continue to work with the studio while also taking on other, non-competitive projects in the industry.
Globe joined DreamWorks SKG’s promotion and merchandising team in 1996 and has served as head of worldwide consumer products and promotion at DreamWorks Animation since 2005. She is credited with spearheading a significant increase in the number and scope of DreamWorks promotional partnerships, as well as the scale of their support of DreamWorks Animation movies. In the last year, DreamWorks solidified new relationships with McDonald’s, Activision, AOL and Kellogg’s, while building upon its long-term strategic partnerships with technology leaders HP and AMD.
‘We’re at an exciting moment in our studio’s history,’ Globe comments. ‘For the first time since we’ve become a public company we’re looking at really building on our franchises and fully leveraging all our partnerships to enhance the DreamWorks brand. I’m excited by the opportunity, particularly knowing the enormous talent that exists with our marketing partners at Paramount, as well as the depth and breadth of support I have here at DreamWorks.’
‘I’m delighted that we have an executive of Anne Globe’s stature to lead our marketing efforts at an exciting time for our company,’ adds DreamWorks Animation CEO Jeffrey Katzenberg. ‘In the next two years, our movie releases will continue to build upon our great Shrek and Madagascar franchises, as well introduce two new and unique films in Bee Movie and Kung Fu Panda. I have every confidence that Anne’s background and capacity to create innovative marketing campaigns will assure we put the very best marketing support behind everything we’re doing.’
Globe and her team are no doubt hard at work on promotional efforts for Shrek the Third, the eagerly awaited CG-animated sequel scheduled to arrive in theaters on May 18.
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