Chorion has appointed Steve Cipolla as executive VP of global licensing and sales, and Tamra Knepfer as executive VP of brand management and marketing.
Knepfer previously was senior VP of global licensing and business development for publisher Rodale. She also has worked at American Greetings Properties on such characters as Care Bears and Strawberry Shortcake, as well as at Sesame Workshop, Mommy and Me Enterprises and Disney. She will oversee brand strategy, marketing and creative elements for Chorion’s family entertainment properties worldwide.
Cipolla will oversee Chorion’s global licensing and retail teams and develop new opportunities for the company’s growing portfolio of brands.
He has more than 20 years’ experience in the consumer products businesses. He comes to Chorion from ESPN Consumer Products, where was VP and general manager. He also has worked at The Brand Experience, Balducci’s Direct and Disney.
‘The appointments of Steve and Tamra have strengthened our management team as we look towards expansion in the coming year,’ said Waheed Alli, chairman of Chorion. ‘They both have impressive track records in international brand management and I have every confidence that they will be a great asset to Chorion as we continue to build our global franchises.’
