Warner Home Video Inc. has signed a multi-year agreement to be the exclusive distributor of new direct-to-video animated releases based on the classic spiky-haired Troll dolls. DIC acquired the 50-year-old property this year and is creating a new tween entertainment lifestyle brand under the name Trollz.
Like the hugely successful Bratz toy line and lifestyle brand, which is also headed to the animation stand courtesy of 20th Century Fox, Trollz will feature characters interested in fashion, hair and shopping malls and parties. These pixies, however, will also weave a little magic into their typical tween adventures.
Warner will release nine Trollz VHS and DVD titles beginning in fourth quarter of 2005. Hasbro will be the master toy licensee and Scholastic will handle publishing for the brand.
