Target Ent., in a joint venture with independent DVD publisher Lace International, has launched its own dedicated home entertainment label. The new development sees Target make its first foray into China, signing a deal with state broadcaster CCTV for the home entertainment rights to the CG-animated series, The Jellies, created and produced by Optical Image in association with Newscreen Media.
Target Home Entertainment will be headed by Target’s Chris Rayson. He comments, "After exhibiting at MIPCOM last October, Target has signed some significant deals across our drama, comedy and children’s titles. We are looking to expand upon this with attendance at key markets throughout 2005, offering new, exciting and high quality programming."
The launch of Target Home Entertainment rounds out an exciting 12 months for Target. The company recently set up its own production division and established itself as a player in the licensing arena, representing shows such as Chapman Ent.’s animated Fifi and the Flowertots.
On the live-action side, the company nabbed DVD rights to The Graham Norton Effect, a 13×60 So Television production that airs on Comedy Central in the U.S. and on BBC Three in the U.K. Target will release the series in March this year.
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