Warner Home Video is putting the pedal to the metal, signing a worldwide home video distribution agreement for toy maker Mattel’s new Hot Wheels AcceleRacers property. The exclusive deal will see Warner release four AcceleRacers animated features for the home video market.
The first film in the saga, Hot Wheels AcceleRacers: Ignition, debuted to high ratings on Cartoon Network in January and is scheduled to hit retail shelves on March 22. Additional titles to be released throughout the year include The Speed of Silence, The Challenge and The Ultimate Race.
Aimed squarely at young boys, AcceleRacers: Ignition has two rival races teams, Teku and Metal Maniacs, recruited by Dr. Peter Tezla to race in the fantastic Racing Realms and retrieve the all-powerful Accele-Charger devices before they fall into the hands of the deadly Racing Drones.
Warner says that while all four installments will be linked, they will also be developed to stand alone so that viewers won’t have to see one to follow the storyline in the next. The property will also be exploited through TV specials, webisodes and online games.
After 35 years, Hot Wheels is still one of the top toy brands for boys. Hot Wheels AcceleRacers: Ignition will retail for the suggested price of $19.98 on DVD and $14.94 on VHS.
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