According to The Hollywood Reporter DreamWorks’ latest CG-animated feature took a big bite out of consumers’ wallets during its first week of release on home video. Shark Tale, which opened to $56 at the box office over the summer, reportedly took in $80 million on DVD and VHS last week.
North American shoppers snatched up more than six million copies of Shark Tale, making it the best—selling home video release of the year so far. It also broke a record set by the indie hit, My Big Fat Greek Wedding, which last year sold 4 million units to have the best first week of any February release.
Shark Tale still trails previous DreamWorks releases Shrek and Shrek 2 in week-one sales. Shrek 2 debuted on video in November of last year, selling a whopping 12.5 million copies in the first three days. To date, the Shrek property has generated more than $1.6 billion on the home entertainment front.
The home video take for Shark Tale already equals half of what the film made at the box office domestically. A star-studded voice cast lead by Will Smith and superb animation helped propel the family feature to $325 million in worldwide receipts.
Shark Tale will be competing with Shrek 2 and Disney/Pixar’s The Incredibles for Best Animated Feature during the 77th Annual Academy Awards on Sunday, Feb. 27.
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