Nickelodeon, Verizon Launch Nick Mobile

Kid cable outlet Nickelodeon has teamed with Verizon Wireless to create Nick Mobile, a service that will bring Nickelodeon video content to V CAST wireless phones. Initial offerings will include music videos from Nick Jr. favorites Dora the Explorer, Blue’s Clues, The Backyardigans and LazyTown, with Nickelodeon television programming scheduled to go mobile this summer.

V CAST runs on Verizon Wireless’ Evolution-Data Optimized (EV-DO) network, allowing customers to view short content on demand. For an additional $15 a month, Verizon Wireless customers get the V CAST Vpak, which includes unlimited access to more than 300 regularly updated video clips from leading content providers. Additional application download fees apply for 3D games, premium video clips and all other Get It Now applications.

For a limited time, Verison Wireless is offering two months of free service to customers who sign up for V CAST. Users can go to the Get It Now virtual store to access multimedia content, including video from news, sports and entertainment providers. Nickelodeon and Nick Jr. content can be on the LG VX8000 phone, which is available for $149.99 after a $70 rebate with a two-year customer agreement.

Verizon Wireless is a joint venture of Verizon Communications and Vodafone To preview and request broadcast-quality video footage and high-resolution stills, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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