First, it was animated vegetables putting a new twist on biblical tales, and now it seems the roaches are moving in on the action. Wacky World Studios, the design and animation studio behind the kids’ video series, The Roach Approach, has signed an exclusive, long-term U.S./Canada distribution agreement with 20th Century Fox Home Entertainment.
The deal will include both general market and Christian retail distribution for The Roach Approach videos. Formerly handled by EMI CMG Distribution, the Christian distribution will be managed by Word Distribution through 20th Century Fox Home Entertainment’s relationship with Word’s parent company, Warner Bros.
The Roach Approach: Don’t Miss the Boat!, the first video in the series, will be released to general retailers by Fox’s home entertainment label on August 23. The toon relates the story of Noah’s Ark through a character named Squiggz and his six-legged roach family. Also releasing that day is the follow-up, The Roach Approach: The Mane Event, which takes on the story of Daniel in the Lions’ Den.
The Roach Approach is part of 20th Century Fox Home Entertainment’s aggressive expansion into the Christian children’s category. The company has already enjoyed great success in the adult segment of the market with the home video release of Mel Gibson’s The Passion of the Christ and other faith-based features such as their Hangman’s Curse, Love’s Enduring Promise and Woman Thou Art Loosed.
For more information on The Roach Approach, go to www.wackyworld.tv.
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