Paramount Home Entertainment International will distribute Nelvana’s CG-animated preschool series The Backyardigans in the U.K., Latin America, Spain, Germany, Italy, France and Scandinavia. The new deal expands an existing relationship through which Paramount Home Entertainment handles the property for Nickelodeon in the U.S. and for Nelvana in Canada. Home video sales will be supported by consumer product programs launched key in markets around the world by Nickelodeon and Viacom Consumer Products.
“This agreement is consistent with Nelvana Home Entertainment’s long-term strategy to secure more multi-territory deals,” says Peter Maule, VP of home entertainment and retail distribution for Nelvana. “The Backyardigans is a cornerstone property for Nelvana and Nickelodeon and Viacom Consumer Products. We believe that Paramount’s incredible distribution network, combined with its sales and marketing prowess’as well Nickelodeon’s strong merchandising efforts’will ensure the successful launch of The Backyardigans as a consumer products franchise.”
Created and exec produced by Janice Burgess (Little Bill), The Backyardigans is a musical adventure series about five high-spirited preschool friends who rely on their vivid imaginations to embark on epic adventures. The series is co-produced by Nick Jr. and Corus Ent.’s Nelvana, and is exec produced and directed by Robert Scull (Little Bill, Whoopi’s Littleburg).
Leave a Reply