20th Century Fox Home Entertainment’s X-Men: The Last Stand and Buena Vista Home Entertainment’s platinum edition of The Little Mermaid both flew off retail shelves on Tuesday, making it the biggest fourth-quarter opening day in the history of home video, according to The Hollywood Reporter. Sources say the titles collectively earned more than $80 million during their first day of availability.
X-Men: The Last Stand sold approximately 2.6 million units to become the best-selling October DVD release ever. Meanwhile, consumers and rental dealers snatched up around 1.6 million copies of the digitally polished Little Mermaid, making it the top animated DVD to debut during the month of October.
DVD sales in general are enjoying an upswing after hitting a slump that had distributors wondering if the salad days were over. Spending should increase steadily as the holidays approach, though the emergence of new DVD formats such as Blue-Ray and HD DVD have many consumers hesitant to continue building their libraries on current-generation technology.
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