Genius Enters Taffy’s ToddWorld

Distributor Genius Products LLC has picked up home video rights to Taffy Ent.’s Emmy-nominated preschool series ToddWorld, and will begin rolling out episodes on DVD this spring. The deal follows on the heels of an agreement that made Genius the exclusive U.S. home entertainment distributor of Discovery Kids programming.

Based on the best-selling books by Todd Parr, ToddWorld is a half-hour animated series that explores common themes and the social challenges of a young child’s life with color, humor and quirky charm. The series offers a mixture of moral, emotional and skills-based messaging, presented in a playful and whimsical manner.

‘There is an incredible amount of warmth and charm in ToddWorld,’ says Christine Martinez, Genius Products’ exec VP. ‘The engaging stories, vibrant colors and quirky characters make for a truly wonderful viewing experience. ToddWorld is yet another quality program we’re proudly adding to our expanding family portfolio.’

ToddWorld is an international co-production of Mike Young Prods. in Los Angeles, Discovery Kids, India’s Dataquest and Ireland’s Telegael. The series was created by Parr, in collaboration with writer Gerry Renert, president of SupperTime Ent. In the US, the program airs on the Ready Set Learn! programming block on TLC and Discovery Kids.

This year, Genius Products has also picked up exclusive home video distribution rights to 16 animated properties from the home entertainment arm of BKN International A.G., and acts as the U.S. distributor of animated programs from Germany’s BFC Berliner Film Companie Distribution GmbH. Other animated titles handled by Genius in the U.S. include PorchLight Ent.’s The Secret World of Benjamin Bear and Jay Jay The Jet Plane, as well as the classic properties Curious George, Paddington Bear and My Little Pony.

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