The recently launched Paramount Mobile Entertainment division is revisiting some of the studio’s classic films with a new series of animated shorts dubbed Retrosodes. Paramount and Player X will co-produce and publish the cartoons, which will be available for download or streaming through wireless devices.
The Retrosodes will allow Paramount to leverage its catalog of film titles by putting an animated twist on them. The shorts will recreate scenes from such hit flicks as Top Gun, Saturday Night Fever and Zoolander.
Paramount Mobile Entertainment formed in February of this year. Other initiatives include VooZoo Mobile, the first multimedia messaging service application for use on popular social networking site Facebook. The service will allow Facebook users to express themselves creatively by selecting scenes from their favorite movies and sending the “movie emoticons” to their friends’ mobile phones. Clips will be made available from thousands of Paramount releases ranging from The Godfather and Mean Girls to Zoolander and Breakfast at Tiffany’s for a monthly bill-to-phone subscription fee. The studio has leveraged Hook Mobile’s MMS delivery system, MAX 2.0 Platform, to handle the projected user volume.
